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Brief
Provide a new suite of co-ordinated marketing materials. This included literature for its diverse range of roofing and walling products, website design and production, supporting marketing including desktop pads and ring binders and also the design, project management and promotion of their exhibition stand at the Shedshow.
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Audience
Specialist sub-contractors, architects and main contractors.
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Solution
Strong design layouts were employed across all mediums, helping to build brand recognition and continuity of message. Engaging solutions intended to encourage communication with the target audience were adopted, for instance Challenge Brian highlighted the extensive experience and knowledge of the Arcelor Technical Department. Product illustrations were produced to communicate many of the more complex detailing and, where appropriate, architectural photography of completed projects was undertaken.
