Whether you like it, loathe it or just don’t understand it, ‘new media’ PR is here to stay, and in its many guises it will become an ever important strand of communicating with a mass market. Read the rest of this article »
God doesn’t think he’s a safety manager!
Before the safety police visit, I should say that I don’t entirely subscribe to this theory but on the other hand no amount of legislation can replace the application of common sense.
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Many of us are asked to address an audience at some point, be that as part of a presentation or as part of a business pitch. Unless we’re seasoned performers, we all get apprehensive beforehand – and nerves can either make or break our performance.
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If you are called on to represent your business in a radio interview, what will your first reaction be? Mild panic? Major panic? Fear not – here are a few tips to help you get the most out of the experience. Read the rest of this article »
There is no quick fix when it comes to getting a site to the top of Google (other good search engines are available) but there are a few SEO best practices that can give your site the best possible chance of achieving a high ranking for your desired search terms. Read the rest of this article »
Love it or hate it, in today’s business environment marketing is more important than ever.
As a marketing company we quite clearly understand and believe in the difference that marketing can make to a company. You may say, “well, you would!”, but our own commercial reasons aside we know that the only way for a company to survive and grow in today’s ever changing and challenging environment is by successfully reaching and communicating with their customers. And how can you do this without marketing?
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After spending the best part of two years as a snotty sports journalist immediately after a three-year journalism degree I’d had it pretty much ingrained into me that the PR industry was the antithesis of everything the noble art of journalism stood for. Read the rest of this article »
As a ‘victim’ of the recent flying hiatus and with no aeroplanes to view, my observations soon turned to the communications performance of those who were calling the shots – NATS (now a familiar acronym – ah, the power of the media!) the airlines and the politicians. Read the rest of this article »
I don’t for a minute suggest that hi-visibility jackets don’t have a place, but now everyone’s wearing them I wonder if we’ll soon become as immune to them as we are to dot matrix warning signs on the motorway? Read the rest of this article »