Take a look at your inbox. I’m sure a high proportion of your messages will be from companies trying to get your attention or sell you their wares. Am I right? Now ask yourself this, when was the last time you received a piece of well designed and well produced literature through the post? In today’s digital age the impact that traditional methods of communication can achieve in your marketplace should not be overlooked. Read the rest of this article »

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My eyes have been opened to responsive web design and there is definitely no going back for me.

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After suffering a rough year in 2010, filled with several announcements of its demise, the humble logo is still here and it’s still as vital as ever. Read the rest of this article »

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It’s simple – use good clean code to build a website and you will have a strong foundation for your site to grow and blossom. Read the rest of this article »

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Whether you like it, loathe it or just don’t understand it, ‘new media’ PR is here to stay, and in its many guises it will become an ever important strand of communicating with a mass market. Read the rest of this article »

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God doesn’t think he’s a safety manager!

Before the safety police visit, I should say that I don’t entirely subscribe to this theory but on the other hand no amount of legislation can replace the application of common sense.

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Many of us are asked to address an audience at some point, be that as part of a presentation or as part of a business pitch. Unless we’re seasoned performers, we all get apprehensive beforehand – and nerves can either make or break our performance.

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If you are called on to represent your business in a radio interview, what will your first reaction be? Mild panic? Major panic? Fear not – here are a few tips to help you get the most out of the experience. Read the rest of this article »

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1. Prioritise the magazines that are most appropriate for your market. Any reputable magazine will have ABC audited readership figures and profiles. Read the rest of this article »

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There is no quick fix when it comes to getting a site to the top of Google (other good search engines are available) but there are a few SEO best practices that can give your site the best possible chance of achieving a high ranking for your desired search terms. Read the rest of this article »

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