Hands up if you don’t have a Facebook account? That’s right, pretty much every man and his dog have a profile on the world’s most popular networking site by now. Heck, even my mum has one! Read the rest of this article »
So many companies make the mistake of defining their offering in terms of services or products, rather than the benefits that the client is looking for. Read the rest of this article »
If you use photographs of people in your marketing, tread carefully or you could end up falling foul of the Advertising Standards Authority. Read the rest of this article »
Of course we all want to do everything possible to reduce the impact we and our companies have on the environment, and one of the biggest factors can be our use of printed material. Most people are aware of recycled stocks, but are there other, more beneficial ways to market your company without it costing the earth? Read the rest of this article »