So many companies plan for business growth and, whilst the current economic furore has knocked many of those plans for six, establishing a strategy for the future remains a hot topic at most company boardroom meetings. However, what is often omitted is planning for bad news. Tim Crowther, our resident PR and broadcast expert, explains why crisis management ought to be a regular agenda item, and considers how you might respond in the face of adversity. Read the rest of this article »

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Whether you like it, loathe it or just don’t understand it, ‘new media’ PR is here to stay, and in its many guises it will become an ever important strand of communicating with a mass market. Read the rest of this article »

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Many of us are asked to address an audience at some point, be that as part of a presentation or as part of a business pitch. Unless we’re seasoned performers, we all get apprehensive beforehand – and nerves can either make or break our performance.

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If you are called on to represent your business in a radio interview, what will your first reaction be? Mild panic? Major panic? Fear not – here are a few tips to help you get the most out of the experience. Read the rest of this article »

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After spending the best part of two years as a snotty sports journalist immediately after a three-year journalism degree I’d had it pretty much ingrained into me that the PR industry was the antithesis of everything the noble art of journalism stood for. Read the rest of this article »

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