Making the most of Facebook

Posted by: Guy Atkinson
Categories: Interactive

Hands up if you don’t have a Facebook account? That’s right, pretty much every man and his dog have a profile on the world’s most popular networking site by now. Heck, even my mum has one!

While it’s evidently a fantastic tool to keep in touch with old school friends and snoop around their pictures (jeez, she’s filled out since 2000!) more and more businesses are latching onto the huge benefits offered by the site by ensuring they’ve got a significant presence on it.

Barely a week passes without a Facebook group or campaign making the national headlines, further highlighting how far reaching the impact social media is now having on the wider media landscape.

But what are the benefits of having your brand name in full view of over 200 million registered users? Well, for a start having your brand name in full view of over 200 million registered users!

Of course, there are plenty more positives to be gained by having a presence of Facebook, such as significantly improving your brand’s search engine optimisation and allowing you to post news stories and important company information immediately without having to contend with the lengthy lead times of magazines.

Facebook also offers you a chance to measure the activity your page receives through ‘insights’, which allows you to see how many people have viewed particular bits of information, looked at photos, clicked through to your official website, etc.

Having a fully interactive Facebook page or group for your business ensures there is a direct line between you and your customers and also allows you to retain control over your message, eradicating the danger of this message being diluted through various media channels.

Social media is still a fledgling market so having a presence now gives you an edge over your rivals. And as if all this wasn’t enough…it’s free!

5 Comments to “Making the most of Facebook”

  1. Heather Ford:

    I have set up a facebook page for my company but have to okay requests to add people. Is there a way to okay requests automatically so I don’t have to do it manually?

  2. Guy Atkinson:

    Hi Heather,
    In order to not have to accept requests you would have to create a page or group rather than a profile, which is what I’m assuming you have at the moment.
    With a page or group people can join freely and you won’t have to ‘okay’ them each time.
    Hope this helps!

  3. Dave:

    There’s no denying the benefits of being involved with Facebook, but it’s perhaps worth mentioning some of the pitfalls of ‘social media.’
    Social mediocrity
    1.Too often, once a presence has been established updating is handed over to someone who lacks real knowledge of the company, which can quickly lead to the wrong kind of exposure.
    2.The desire to have a presence on every social media site can lead to a distinct lack of direction. Best to concentrate on the sites that fit with your company.
    3.Social media is about a sustained presence so once you’ve got the ball rolling make sure there’s someone in charge who has the ability and commitment to keep pushing it!
    4.Ultimately you want social media to do a job for you. So don’t just participate, put metrics in place to measure your results.

  4. Guy Atkinson:

    Thanks Dave, all extremely valid points.
    I think there are enough pitfalls of social media to warrant a blog post of its own – keep your eyes peeled for that one!

  5. Marquis Philipp the SR22 Insurance Guy:

    Thank you for this blog. Thats all I can say. You most definitely have made this blog into something thats eye opening and important. You clearly know so much about the subject, youve covered so many bases. Great stuff from this part of the internet. Again, thank you for this blog.:)

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