Love it or hate it, in today’s business environment marketing is more important than ever.

As a marketing company we quite clearly understand and believe in the difference that marketing can make to a company. You may say, “well, you would!”, but our own commercial reasons aside we know that the only way for a company to survive and grow in today’s ever changing and challenging environment is by successfully reaching and communicating with their customers. And how can you do this without marketing?

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After spending the best part of two years as a snotty sports journalist immediately after a three-year journalism degree I’d had it pretty much ingrained into me that the PR industry was the antithesis of everything the noble art of journalism stood for. Read the rest of this article »

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As a ‘victim’ of the recent flying hiatus and with no aeroplanes to view, my observations soon turned to the communications performance of those who were calling the shots – NATS (now a familiar acronym – ah, the power of the media!) the airlines and the politicians. Read the rest of this article »

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I don’t for a minute suggest that hi-visibility jackets don’t have a place, but now everyone’s wearing them I wonder if we’ll soon become as immune to them as we are to dot matrix warning signs on the motorway? Read the rest of this article »

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Photography is under attack from beaurocracy, misguided public servants and the misuse and misunderstanding of the law. Across the country it seems anyone with a camera is being targeted as a potential terrorist or paedophile, whether amateur or professional.

A campaign has now been formed – I’m a photographer not a terrorist! – to co-ordinate a collective response to the restrictions on photography across the country.

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Hands up if you don’t have a Facebook account? That’s right, pretty much every man and his dog have a profile on the world’s most popular networking site by now. Heck, even my mum has one! Read the rest of this article »

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So many companies make the mistake of defining their offering in terms of services or products, rather than the benefits that the client is looking for. Read the rest of this article »

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If you use photographs of people in your marketing, tread carefully or you could end up falling foul of the Advertising Standards Authority. Read the rest of this article »

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Of course we all want to do everything possible to reduce the impact we and our companies have on the environment, and one of the biggest factors can be our use of printed material. Most people are aware of recycled stocks, but are there other, more beneficial ways to market your company without it costing the earth? Read the rest of this article »

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