Interactive case study
CA Building Products
Brief. To produce a series of e-alerts for issue over a period of 12 months, each to promote individual products, applications or USPs.
Audience. Main contractors, installers and specifiers.
Solution. A standard design template was created to provide consistency and familiarity throughout the mailing period. Strong imagery combined with direct headlines relating to hot industry topics ensured a good response rate.
Formed in the mid 80’s, CA Building Products has grown to become one of the premier industrial and commercial metal roofing, cladding systems, gutter manufacturers, contractors and suppliers to the construction industry.
www.cagroup.ltd.uk