Planning case studies
Howarth Timber & Building Suppplies

Brief. Provide a strategy for cost-effective regular promotions for over 28 timber and builders merchant businesses.

Audience. DIY enthusiasts, self-builders, local builders and national builders.

Solution. A series of promotional brochures containing product offers and new product introductions, each bespoke to specific geographic areas. Local advertising, promotional banners, point-of-sale and PR was produced to the tightest budgets to ensure maximum return on investment. Harris undertook the logistics ensuring that delivery to 28 branches of a number of bespoke promotional items was completed to schedule and cost.

“Fifteen years ago we invited four agencies to pitch for our business. Harris won and has been with us since. They put in 110% and don’t charge for the extra 10%. What they do works and we enjoy working with them.”
Howarth Timber & Building Supplies

The company is the largest privately owned timber company in the UK with 28 branches, a timber engineering division and a windows and doors manufacturing plant.
www.howarth-timber.co.uk