Brief

Promote Johnstone’s Stain Block Primer, the simple solution to stains and unslightly marks.

Audience

Professional decorating contractors and specifiers.

Solution

Through the use of product imagery linked with a simple and direct ‘the angelic solution’ direction the advert achieved excellent impact.

The benefits of using existing product imagery were two-fold - helping build brand recognition with the client's target audience and also keeping production costs to a minimum!