PR case study
Johnstone's Trade
Objective. To implement a multi-faceted PR campaign that effectively communicates Johnstone’s standing as one of the UK’s leading trade paint brands and to promote the company’s products and technical services to a diverse target market of professional decorators, specifiers, consumers and merchants.
A number of Harris’ other in-house services, such as media buying, design and photography, continue to be incorporated into the successful PR activity to maximise results and minimise costs.
“Harris has developed and implemented a highly effective PR campaign that has become a vital part of Johnstone’s internal and external marketing activity. The team’s knowledge of our industry and target market, as well as their close relationship with the trade press, allowed us to hit the ground running. The media coverage that we continue to enjoy speaks volumes.”
Johnstone's Marketing Manager
Part of PPG Architectural Coating’s extensive product portfolio, Johnstone’s is one of the UK’s leading trade paint brands providing innovative solutions and technical advice to both professional painting contractors and specifiers.
www.johnstonestrade.com