Objective

To communicate to people who experience complex barriers to employment the broad range of specialist recruitment services Remploy offers through its high street branches, and to encourage employers to broaden their recruitment policies to include people with disabilities and health conditions.

Campaign

For almost a decade, Harris Associates has operated a newsroom service on behalf of Remploy, which responds to, proactively creates, and issues a constant stream of news stories to regional and local media. The campaign focuses on the towns and cities where Remploy’s growing branch network is located, working with clients and employers to generate, through credible editorial, an understanding of Remploy’s changing role in the recruitment and employment markets.

Clear strategies

With ambitious targets to get more and more people with disabilities and health conditions into work, Remploy’s brief to Harris Associates is to maintain a newsroom function - researching successful candidates, talking to their employers, and placing their stories in local newspapers. The aim is to encourage more people who face complex barriers to employment to engage with Remploy and reap the benefits that having a job can bring, and more employers to actively adopt and promote equal opportunities within their businesses.

Pictured left: Eric, who following a motorcycle accident and the loss of an arm, has beaten the odds to get back into work.