Planning case studies
Washroom Washroom

Brief. To plan and execute a co-ordinated marketing initiative targeting specifiers and main contractors.

Audience. Main contractors, fit-out contractors and architects.

Solution. The campaign included a new suite of literature, website, direct mail and a PR campaign. The tactile, low-cost direct mailer was designed to encourage architects to respond by requesting the new corporate brochure. The hit rate was above the industry norm.

“Harris has worked with us for the past three years, completely transforming the way we approach our audience, resulting in a significant increase in business.”
Washroom Washroom

Formed five years ago, the company has grown to become one of the most respected names for the design, manufacture and installation of corporate washrooms. Recently branching out into bespoke joinery, the company engaged Harris to provide a range of marketing solutions for the new venture including website, brochure and PR.
www.washroom.co.uk