Brief

To plan and execute a co-ordinated marketing campaign aimed at increasing business in education, leisure and commercial sectors. In addition, Harris was tasked with acting as Washroom Washroom’s in-house marketing arm, evaluating the marketing initiatives, updating the company database and co-ordinating responses and follow-ups.

Audience

Main contractors, specifiers and clients involved
in leisure, retail, education and commercial sectors.

Solution

The campaign included a corporate 72 page brochure, new suite of co-ordinated literature targeting individual sectors, a direct mail leaflet targeting the education and leisure publications and a co-ordinated PR campaign.

In the first six months the daily hit rate on the company website increased from around 300 hits per day to in excess of 500. Turnover in the first half of the year doubled on the previous year.