The Howarth Timber Group – one of our longest standing clients – is the UK’s largest privately owned timber company, and 2015 marked its 175thanniversary.
Howarth wanted to recognise the part played by staff, suppliers and customers in its longevity and gave us a series of objectives to be communicated to these groups. These were:
The Howarth Timber 175 campaign was a monumental marketing initiative incorporating every aspect of our integrated service.
We designed a wide reaching campaign, featuring carefully coordinated online and offline communications across all key channels.
A bespoke website formed an important hub of information and linked the campaign to Howarth’s wider marketing activity.
A series of Howarth 175 Roadshows, which visited all 29 Howarth Timber branches across the UK, were designed to be the heartbeat of the campaign.
A high-profile ‘takeover’ of Leeds United’s home match against Nottingham Forest treated more than 1,000 customers, staff and suppliers to a day out at one of the Football League’s biggest fixtures.
The campaign culminated in the Trade Day Bonanza in Leeds – the most successful stand-alone event Howarth Timber has ever been involved in.
The Howarth 175 campaign had a powerful and wide-reaching impact.
“The team’s knowledge of our industry, construction as a whole and, fundamentally, our business has made our budget go further, reduced the pressures for our own team and achieved a unified, integrated message.
“The outlay for this campaign has been significant so it was imperative that we delivered positive results for not only ourselves but our suppliers and customers. Thanks to Harris, we have absolutely done that.”
Neale Brewster, marketing and product development manager at Howarth Timber.