Now in the ninth year running, premium UK decking manufacturer Arbordeck commissioned Harris Associates to produce its annual lifestyle brochure. The glossy production highlights new products and innovative applications for decking, and includes a dedicated section on new addition to the range, Trex Transcend®, a low maintenance composite deck solution that’s fade, stain, mould, rot and scratch resistant.
The brochure is also supported by a brand new Arbordeck web. Read the Arbordeck website case study »
Audience
The brochure aims to highlight and support Arbordeck’s installer and stockist network and to communicate to the consumer the benefits of decking. A simple to use ‘How to Build’ wall chart and video are also available to the consumer via the Arbordeck website.
Solution
The lifestyle format has been tried and tested by Arbordeck in previous years, and with great success. The 2012 brochure concept has been designed to show the benefit of decking both day and night as well as across all seasons. Photography was undertaken in-house by Harris Associates to demonstrate this concept using daytime and dusk images, together with video clips to show decks in use which have been applied to the new website.