The evolution of LightSpeed mirrors the growth in off-site construction and the enthusiasm for greener, cleaner and more efficient building methods by clients across all sectors of industry.
The business evolved in 2011 from UMS, the manufacturing arm of the Unite Group which has manufactured and installed around 20,000 fully fitted volumetric modules since 2002.
Already closely working with the client on marketing and PR under the UMS brand, Harris was asked to support the transition to LightSpeed Construction and create a brand identity and online presence that would position the new Company as the leader in modular off-site building technologies.
Audience
Architects, specifiers and main-contractors.
Solution
The new brand brings a fresh, modern and unique approach to the more typically reserved construction sector, ensuring the brand stands out and achieves impact.
Applied consistently to all manner of marketing, from internal stationery, to corporate brochures and of course the new online presence, the brand is already beginning to be a noted presence in the market.
The new website is bold and inviting, embracing strong imagery and video content. Optimised for both desk and handheld devices the site effectively conveys the unique strengths and product base of the company.