Bringing together video and social media

Howarth’s three-year hosting of the World Darts Championship, featuring many of the most recognised players including Michael van Gerwen, Phil Taylor and Gary Anderson, was designed to engage with customers at grass roots level and with over 1,000 visitors in its first year, it was a runaway success.

But maintaining enthusiasm within the market in future years required a co-ordinated communications strategy with social media at the forefront. To add engagement Harris produced a unique video documenting the event, which was subsequently used to generate footfall at future events.

An engaging story

The video generated over 15,000 Facebook views, ensuring that the follow-up event was a runaway success, selling out in record time.

All videos