Our client Arbordeck manufactures own-brand timber decking and is one of just two UK distributors of Trex®, a leading composite deck system from the U.S.
In 2016, Arbordeck requested a marketing initiative to help capitalise on a significant UK Trex TV advertising campaign set to run during Easter, traditionally a key trading period.
With a requirement to generate sales leads and demand for samples of the Trex product, it was clear that a highly focused solution was required.
We developed, produced, tested, and put live a brand new website in just three months to coincide with the launch of the TV advertising.
The website benefitted from a number of impressive features:
The site’s content was crafted to engage the visitor and also rank strongly in search engines for specified keywords and phrases. With the site going live at the same time as the Trex TV campaign, the site needed to organically rank for key terms.
Traffic to the website increased by more than 50 per cent, sample order requests saw a 75 per cent conversion rate, and the site appeared on more than 20 page one Google search rankings for key terms. Crucially, the client has seen a 93 per cent increase by volume in sales compared to 2015.
The website won ‘Best use of Website’ at the 2016 Construction Marketing Awards, beating off competition from Prater, NHBC and Barbour Product Search, among others.
“In anticipation of Trex’s prime-time TV advertisement during a key trading period for decking, we tasked Harris with getting the Arbordeck website looking and functioning at its best. They did just that, and then some! The results to date and the CMA Award win is testament to the hard work by the team.”
Sarah Francis, product manager at Arbor Forest Products – Arbordeck and Trex