What was the brief?
Having previously worked with Roofglaze, a leading roof lights and glazing systems supplier, on branding, we were presented with a brief for a new website which was essential for its business objectives. The client was looking to develop and additional revenue stream, to complement the core activities of the business, which would allow it to generate minimum sales of £10,000 per calendar month within three months of the launch.
The new website needed to perform strongly for SEO in order to ensure maximum traffic, whilst also needing to be as simple and user-centric as possible in order to ease the purchasing process for customers.
How did it happen?
We used our usual blend of data and creativity to build Roofglaze’s new website, in order to ensure a smooth, engaging and appealing user experience. This combination was applied from beginning and throughout – from the first detailed review, all the way through to ongoing site maintenance and SEO development.
In order to do this, we combined both on-page and off-page SEO techniques with user-focused web design, clever UX and straightforward navigation around the site, to appeal directly to Rooflaze’s core markets.
Our entire design team worked hard to meet the deadline set by Roofglaze, alongside our PR team who provided the website’s SEO-optimised written content.
What were the results?
Through our bespoke techniques we were able to deliver an impressive five-figure return on investment. We completed every objective set for us – users, sessions and page views were significantly increased after the site’s launch. Over a six month period, the website saw a 67% increase in visits per user and 58% more page views.
Roofglaze’s new website won Best Use of Website at the 2017 Construction Marketing Awards, mainly due to the high return on its relatively low investment, which became apparent based on excellent sales figures within the first two months of launching.
What did the client say?
“Working with Harris is enjoyable and very beneficial. They quickly understood our aims and objectives for the brand and website projects, the outcomes of which we’re really proud and have helped take the business to the next level, now and for the foreseeable future.”
– Michael Clark, marketing executive at Roofglaze