What was the brief?

2015 marked the 175th anniversary of our long-standing client, Howarth Timber, and after an award-winning marketing campaign they wanted to end the year on a high note.

Working in close harmony with the client, we developed the Howarth Timber 175 Trade Day Bonanza – a spectacular event that required months of planning and utilised the full range of our services.

Trade Day billboard

How did it happen?

The event required strategic promotion in order to ensure a high attendance on the day.

Trade Day interview
Trade Day catalogue

What were the results?

More than 60 leading construction brands showcased their latest products and offers to over 1,000 attendees on the day.

Our social media team helped Howarth reach 435,000 timelines in the build-up to the event, with profile visits on Twitter increasing by 200% during the week of the event. Our campaign also helped Howarth achieve more than 800 interactions during the key month of November.

What did the client say?

“Both attendance and sales on the day exceeded all targets, with in excess of 1000 visitors spending significantly across the range of products on offer. There is no doubt in my mind that we could not have achieved our objectives with any other agency.”

Neale Brewster, marketing and product development manager at Howarth Timber.